How to Market Your Products on Pinterest
Social media websites over the few years have made things easily reachable for businesses and individuals. If you are a business that has a website and you want your customers to have a look at your social media websites and share your content on theirs, you can simply add a button on your website or a Contact Us button, so that they can land on your social media pages and browse through products, share information, order products, review about your products and services and do so much more.
For eCommerce businesses, one of the ways to promote their products and services online using Pinterest can be the best bet. The platform is pretty famous among females, especially mothers and other people who have high income. One of the best things about Pinterest is that almost half of the users on Pinterest use the social media platform to buy different products which is good for people having eCommerce business. All you need to do is to login to Pinterest and connect to the internet, setup your Pinterest and start posting stuff. To handle your business efficiently and effectively, you can use internet services by Spectrum which can reach you using telefono de spectrum. Now, just a Pinterest account for your eCommerce business is not enough. You need to promote yourself on Pinterest and here’s how you can do it:
Be Consistent While Posting Your Content
Even when you are looking forward to being a successful eCommerce business, you should post content atleast 5 to 30 times a day according to your business and the audience you are trying to cater to. If this sounds like too much work for you, you can automate your social media posts using the different available tools you can find online.
Use High-quality Vertical Images
Since there are so many posts on Pinterest including image and videos, your post must stand out from the crowd. Start off by posting high-quality pictures taking in a vertical position and they shouldn’t be blurry or out of focus. If you are creating an infographic, collage or chart to post make sure that they appear to be professional and branded. If you look forward to use Pinterest for WooCommerce then you will be able to use the Open Graph markup to your product Pins easily. It is easier for Pinterest to read the product description and details and add more information including the name, price, product description and the availability in stock so that your product looks unique from all the others
Join Different Group Boards
If you are using group boards on Pinterest, then you might be lurking a specific topic like food, fashion, traveling and other topics that people can Pin and share on their social media. This is one excellent way to reach out to new audiences and spread the word out loud. It also lets you know about the people who are interested in the type of content that you have shared.
Your Goal Shouldn’t Be Just Promotions
Just like the other social media platforms, your goal shouldn’t be just to sell your product only. You have to keep in mind that not everybody will be interested to buy your product. You can make some engaging posts that might be a solution to a lot of users and you can encapsulate the solution using your product. You can talk on a general topic like ways to drive safely, ways to take care of your car or home and so on and provide information on how your product or services can help you do the same if you don’t have time or if you are not qualified to do so.
Make Your Shareable Content Shareable For Others
You might not want to make your appealing content stand on the Boards and you expect others to see your content and share it too. Make your content easily possible for visitors and customers to share on their Pinterest accounts. You can add a button that says “Pin it” on your website and people visiting your website will share your products, infographics and other content and increase your content reach and visibility without spending too much .
Look Out For Verified Merchant Program
If you join this program, you are getting screened by Pinterest and this makes you appear more legitimate by potential customers. Also, you will get more features for yourself and your products will show up on the related Pins Sections that becomes visible to people who are looking for new brands, products and services. Apart from that, you get access to tools that provide information on conversion insights and advanced analytics. Also, you can get a special shop tab on your profile that makes all of your shoppable Pins very convenient to find.
In the end, one can say that there is no one shoe that fits all theory and you cannot stick to a hard and fast rule to market your product on Pinterest. You can always be creative enough to make sure that if you get all of this right, you will be able to use Pinterest and many other social media platforms to work in your brand’s favor.
Author Bio:
About Caroline Eastman:
Caroline is doing her graduation in IT from the University of South California but keens to work as a freelance blogger. She loves to write on the latest information about IoT, technology, and business. She has innovative ideas and shares her experience with her readers.
