Best Email Marketing Vs Spam: Tips You Will Read

You may have been bothered by multiple messages sent to your email at times. It’s either you have been targeted as one of the prospective customers of Email marketing or an unfortunate recipient ofSPAM. Both are sent to multiple recipients; however there is a big difference between how these two are sent and utilized.

What are SPAM messages?

Email SPAM is otherwise known as unsolicited bulk email (UBE). From the name itself,these are kinds of emails that are sent unsolicited and in bulk. The recipient has no consent in receiving these messages– making them as unwanted emails. More so, these messages are sent to a bulk of users- at least thousands of electronic mail users. Some say that this may qualify as a form of email marketing; however SPAMs usually contain advertisements that are not informative. These are just mere messages endorsing new products without ample information about the product’s specifications. Furthermore, SPAM messages may also contain information other than advertisements- illicit messages and contents not appropriate to its recipients.There is no clear target recipient as the message is purposefully sent to many without even discriminating those who should receive it and those who should not. Not only that these messages are sent in bulk and unsolicited, but they are sent multiple times as well. This is because SPAMs are generated from the so called zombie networks- networks infected by worms and viruses and are typically uncontrolled. Hackers and Spammers are usually the culprits in utilizing these kinds of networks.

Email Marketing

Email marketing on the other hand is the online version of leaflets, flyers, and other printed ads. Essentially and technically, anything sent to a prospective customer or consumer falls under email marketing. Typically the messages contain informative advertisements, business requests, solicited request for donation, brand awareness, notifications about a transaction, and subscriptions as requested by the recipient. Hence most of the time, these messages are solicited and the customers have consented in receiving them. Aside from promoting and raising awareness.

Email Marketing aims to convince potential customers and establish loyalty and trust from its customers. If the messages are sent to customers receiving the message for the first time, the company may have collected the contacts in other business events. Unlike spams, they are limited to a target group only and are not sent in bulk. In order to utilize email marketing, you must have an email marketing software first. You can click here for the current most reliable email marketing softwares with their corresponding reviews. Email Marketing softwares unlike zombie networks are able to control what, how, and to whom the messages must be sent. Hence, email marketing is under a controlled system and can be managed by a user.

Drawing the line between SPAMs and Email marketing is important as it can raise awareness among email users. It is important to differentiate these two as it can help users be mindful of how they manage their electronic mails.